Trends · data through September 2026

Women's Contemporary in London

Iceflower tracks 200 stores from 80 women's contemporary chains in London. & Other Stories grew fastest over the last year, ahead of ARKET and Avenue.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
80
Tracked stores
200
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. & Other Stories and ARKET sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O & Other Stories logo & Other Stories ▲2 +18.9%
2 A ARKET logo ARKET ▲1 +13.8%
3 A Avenue logo Avenue - +7.5%
4 C Choice ▲1 -4.6%
5 M Monsoon logo Monsoon - -5.3%
6 A Apricot Clothing logo Apricot Clothing ▼1 -7.0%
7 O Oliver Bonas logo Oliver Bonas - -9.9%
8 A Anthropologie logo Anthropologie ▲1 -12.6%
9 F FatFace logo FatFace ▲1 -16.2%
10 Y Yours Clothing logo Yours Clothing ▼1 -16.4%
11 A AllSaints logo AllSaints - -17.4%
12 W Whistles logo Whistles - -19.4%
13 R Reiss logo Reiss ▼2 -22.1%
14 F Free People logo Free People ▼2 -26.1%
15 B Beyond Retro - -28.6%
  • COS
  • Oliver Bonas
  • ARKET
  • Mint Velvet
  • East
  • Choice
  • Net-a-porter
  • Other tracked chains

Store footprint

Store map

200 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • COS (11)
  • Oliver Bonas (34)
  • ARKET (5)
  • Mint Velvet (3)
  • East (1)
  • Choice (9)
  • Net-a-porter (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 O Oliver Bonas logo Oliver Bonas 34
  • 2 M Monsoon logo Monsoon 15
  • 3 C COS logo COS 11
  • 4 Y Yours Clothing logo Yours Clothing 9
  • 5 C Choice 9
  • 6 R Reiss logo Reiss 8
  • 7 A Anthropologie logo Anthropologie 6
  • 8 A Apricot Clothing logo Apricot Clothing 5
  • 9 F Free People logo Free People 5
  • 10 F FatFace logo FatFace 5
  • 11 A ARKET logo ARKET 5
  • 12 A AllSaints logo AllSaints 4
  • 13 O & Other Stories logo & Other Stories 3
  • 14 M Mint Velvet logo Mint Velvet 3
  • 15 A Avenue logo Avenue 3
  • 16 B Beyond Retro 3
  • 17 W Whistles logo Whistles 3
  • 18 M Miu Miu logo Miu Miu 2
  • 19 G Ganni 2
  • 20 B Boulevard 2
  • 21 W White Stuff logo White Stuff 2
  • 22 E Emporio Armani logo Emporio Armani 2
  • 23 P Phase Eight logo Phase Eight 2
  • 24 M My Boots UK logo My Boots UK 1
  • 25 P Pitaya logo Pitaya 1
  • 26 C Chic 1
  • 27 H H&L Fashions 1
  • 28 B Bombay Looks 1
  • 29 K Khwaab London 1
  • 30 A Amber Fashion 1
  • 31 J Juz Lookin 1
  • 32 S Simply Natural 1
  • 33 F Fox's 1
  • 34 A Able 1
  • 35 S Story 1
  • 36 R Rohima 1
  • 37 I Influence 1
  • 38 H Happy Socks logo Happy Socks 1
  • 39 S Shazna Collection London 1
  • 40 V Vince logo Vince 1
  • 41 K Kate Spade logo Kate Spade 1
  • 42 R Rose and Willard 1
  • 43 R Risky 1
  • 44 K K.R.S. Fashion London 1
  • 45 T The Willow Tree 1
  • 46 J Judith Of Wanstead 1
  • 47 M Mahada Limited 1
  • 48 S Sock Shop logo Sock Shop 1
  • 49 R Rack And Style 1
  • 50 V Valentina 1

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