Growth
Sam 99p against its category
The biggest tracked UK discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sam 99p's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Poundland
|
-14.1% |
| 2 |
B
B&M
|
+4.3% |
| 3 |
S
Savers
|
- |
| 4 |
P
Poundstretcher
|
+0.2% |
| 5 |
B
Boyes
|
-42.7% |
| 6 |
B
B & M Stores
|
-3.4% |
| 7 |
W
Wilko
|
+0.3% |
| 8 | O OneBelow | -3.8% |
| 9 | S Sam 99p | - |
| 10 | T The Corner Shop | +17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Sam 99p locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 14
- South East 2
- East of England 1
Customer overlap
Who shops at Sam 99p
Tracked chains Sam 99p customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ilford Station
100
Q
Quality Foods
93
Quality Foods
93
S
SeeWoo
82
SeeWoo
82
E
East
63
East
63
S
Sakthi Cash & Carry
54
J
Joyalukkas
53
S
Sadda Superstore
51
Sadda Superstore
51
L
Luton BSAC
36
F
Food Bazar
35
C
Century21 Barking & Dagenham
35
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