Trends · data through July 2026

Retail & consumer trends in London

Iceflower tracks 33,040 stores from 20,007 retail and consumer chains in London. Morley's grew fastest over the last year, ahead of Farmfoods and Uniqlo.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20,007
Tracked stores
33,040
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morley's and Farmfoods sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morley's logo Morley's ▲20 +19.4%
2 F Farmfoods ▲9 +19.1%
3 U Uniqlo logo Uniqlo ▲6 +18.0%
4 S Subway logo Subway ▲7 +17.0%
5 B Builder Depot ▲14 +14.2%
6 H Holland & Barrett ▲6 +14.0%
7 S Starbucks logo Starbucks ▲7 +13.7%
8 G GAIL's ▲6 +13.3%
9 F Footasylum ▲12 +12.5%
10 L LEGO logo LEGO ▲15 +10.7%
11 B BP logo BP ▲2 +10.3%
12 J John Lewis - +8.8%
13 L Londis ▲4 +8.7%
14 O Oliver Bonas logo Oliver Bonas ▲12 +7.8%
15 M Medivet - +7.2%

Store footprint

Store map

25,000 of 33,040 tracked store locations in London, colored by category group.

Top tracked chains by store count

More trends

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