Growth
Apple Store against its category
The biggest tracked UK electronics stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Apple Store's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T Tesco Mobile | -0.9% |
| 2 | C Currys | -3.0% |
| 3 | A Apple Store | +10.7% |
| 4 | C CeX | +2.0% |
| 5 | M Meadowhall | - |
| 6 | I iSmart Cardiff | -0.1% |
| 7 | O O2 | - |
| 8 | H Hughes | -49.6% |
| 9 | A Apple Watford | +17.6% |
| 10 |
E
EE
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Apple Store locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 8
- South East 5
- East of England 3
- North West 3
- South West 3
- East Midlands 2
- Yorkshire and The Humber 2
- North East 1
- Northern Ireland 1
- Scotland 1
- Wales 1
- West Midlands 1
Customer overlap
Who shops at Apple Store
Tracked chains Apple Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Selfridges
100
Selfridges
100
B
British Airways FC
97
O
Ocado
72
D
Devialet Selfridges London
67
F
Fenwick
42
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