Trends · data through July 2026

Leisure & Travel trends in London

Iceflower tracks 2,273 stores from 1,948 leisure & travel chains in London. Cabana grew fastest over the last year, ahead of Tenpin and Natural History Museum.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,948
Tracked stores
2,273
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cabana and Tenpin sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cabana ▲1 +11.8%
2 T Tenpin logo Tenpin - +8.3%
3 N Natural History Museum ▲1 +4.6%
4 M Madame Tussauds ▲1 +2.5%
5 L London ▲1 +1.5%
6 T Travelodge logo Travelodge ▲2 -0.5%
7 T Treats ▼1 -1.4%
8 H Holiday Inn Express ▲1 -1.9%
9 C Cineworld ▲2 -5.6%
10 A All Star Lanes - -8.5%
11 L London Underground - -8.9%
12 P Premier Inn ▼1 -9.5%
13 H Hilton logo Hilton ▼1 -13.4%
14 B Brixton logo Brixton ▼1 -14.2%
15 O Odeon - -15.8%

Store footprint

Store map

2,273 tracked store locations in London, colored by category.

Top tracked chains by store count

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