Trends · data through September 2026

Retail trends in Luton

Iceflower tracks 424 stores from 263 retail chains in Luton. Screwfix grew fastest over the last year, ahead of Waterstones and Savers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
263
Tracked stores
424
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Screwfix and Waterstones sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Screwfix logo Screwfix ▲3 +12.9%
2 W Waterstones logo Waterstones ▲3 +7.8%
3 S Savers logo Savers - +6.4%
4 T TK Maxx logo TK Maxx - +4.5%
5 N New Look logo New Look - +4.5%
6 D Deichmann logo Deichmann - +2.2%
7 R River Island logo River Island - +2.2%
8 P Poundland logo Poundland - +0.9%
9 C Card Factory logo Card Factory ▲1 +0.2%
10 T The Entertainer logo The Entertainer ▲1 -0.3%
11 J JD Sports logo JD Sports - -0.5%
12 T The Range logo The Range - -1.3%
13 P Primark logo Primark - -1.9%
14 S Sports Direct logo Sports Direct ▲1 -2.1%
15 H H&M logo H&M ▼1 -2.1%
  • Bookstore
  • Hardware Store
  • Home Improvement Center
  • Electronics Store
  • Discount Store
  • Gift Shop
  • Fast Fashion
  • Other categories

Store footprint

Store map

424 tracked store locations in Luton, colored by category.

  • Bookstore (38)
  • Hardware Store (29)
  • Home Improvement Center (23)
  • Electronics Store (21)
  • Discount Store (18)
  • Gift Shop (18)
  • Fast Fashion (16)
  • Other categories

Top tracked chains by store count

More trends

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