Trends · data through July 2026

Retail trends in Luton

Iceflower tracks 355 stores from 206 retail chains in Luton. The Range grew fastest over the last year, ahead of Tesco Mobile and Waterstones.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
206
Tracked stores
355
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Range and Tesco Mobile sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Range ▲1 +16.6%
2 T Tesco Mobile ▲1 +13.1%
3 W Waterstones logo Waterstones ▲1 +9.6%
4 S Sports Direct ▲2 +8.9%
5 S Screwfix logo Screwfix ▲1 +4.9%
6 J JD Sports logo JD Sports ▼1 +1.2%
7 A Accessorize ▼1 +0.9%
8 T The Works - -0.8%
9 R River Island logo River Island ▲1 -1.6%
10 W Wickes logo Wickes - -2.2%
11 H H&M logo H&M - -2.5%
12 N New Look logo New Look - -2.6%
13 A Argos - -2.8%
14 S Shoe Zone ▼1 -3.2%
15 T TK Maxx logo TK Maxx - -3.9%
  • Clothing Store
  • Bookstore
  • Discount Store
  • Specialty Store
  • Hardware Store
  • Electronics Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

355 tracked store locations in Luton, colored by category.

  • Clothing Store (50)
  • Bookstore (35)
  • Discount Store (28)
  • Specialty Store (21)
  • Hardware Store (20)
  • Electronics Store (20)
  • Home Improvement Center (19)
  • Other categories

Top tracked chains by store count

More trends

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