Growth
The Entertainer against its category
The biggest tracked UK toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Entertainer's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Smyths Toys Superstores
|
-0.5% |
| 2 |
T
The Entertainer
|
-1.7% |
| 3 |
L
LEGO
|
+10.0% |
| 4 |
B
Build-A-Bear Workshop
|
-19.1% |
| 5 |
T
Toytown
|
-4.2% |
| 6 | H Hamley's | -9.4% |
| 7 |
T
Toy Barnhaus
|
- |
| 8 |
H
Hamleys
|
-3.8% |
| 9 | S Smyths Toy Superstore | -4.6% |
| 10 | D Dreams 2 Reality Competitions | -2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
171 tracked The Entertainer locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 28
- North West 22
- South West 19
- East of England 18
- West Midlands 17
- Yorkshire and The Humber 16
- London 14
- Scotland 14
- Wales 9
- East Midlands 7
- North East 4
- Northern Ireland 3
Customer overlap
Who shops at The Entertainer
Tracked chains The Entertainer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Costa Ryde Tesco
44
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