Growth
The Entertainer against its category
The biggest tracked UK toy stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Entertainer's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Smyths Toys Superstores
|
+0.2% |
| 2 | T The Entertainer | -8.9% |
| 3 |
L
LEGO
|
+12.8% |
| 4 |
B
Build-A-Bear Workshop
|
-0.1% |
| 5 | T Toytown | +0.9% |
| 6 | H Hamley's | - |
| 7 |
D
Disney Store
|
+19.0% |
| 8 | H Hamleys | -21.6% |
| 9 | S Smyths Toy Superstore | +1.2% |
| 10 | T Toy Barnhaus | +11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
166 tracked The Entertainer locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 24
- North West 22
- South West 19
- East of England 18
- West Midlands 17
- Yorkshire and The Humber 16
- London 14
- Scotland 13
- Wales 9
- East Midlands 7
- North East 4
- Northern Ireland 3
Customer overlap
Who shops at The Entertainer
Tracked chains The Entertainer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Costa Ryde Tesco
50
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