Trends · data through July 2026

Food & Drink trends in Worcester, MA

Iceflower tracks 291 stores from 115 food & drink chains in Worcester, MA. Dippin Donuts grew fastest over the last year, ahead of Taco Bell and Chick-fil-A.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
115
Tracked stores
291
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dippin Donuts and Taco Bell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dippin Donuts - +18.8%
2 T Taco Bell logo Taco Bell - +13.3%
3 C Chick-fil-A logo Chick-fil-A - +10.0%
4 D Dunkin' logo Dunkin' ▲1 +9.6%
5 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲1 +7.7%
6 D Dairy Queen ▲2 +0.8%
7 S Starbucks logo Starbucks ▼1 +0.5%
8 D Domino's Pizza logo Domino's Pizza - -0.3%
9 P Panera Bread logo Panera Bread - -2.7%
10 F Five Guys logo Five Guys ▼1 -3.2%
11 K KFC logo KFC ▼1 -6.3%
12 W Wendy's logo Wendy's - -8.8%
13 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -8.9%
14 M McDonald's logo McDonald's ▼1 -13.6%

Store footprint

Store map

291 tracked store locations in Worcester, MA, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.