Trends · data through September 2026

Bakeries, Donuts & Desserts in Worcester, MA

Iceflower tracks 85 stores from 64 bakeries, donuts & desserts in Worcester, MA. Dippin Donuts grew fastest over the last year, ahead of Rocco's Doughnut Company and Gourmet Donuts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
64
Tracked stores
85
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dippin Donuts and Rocco's Doughnut Company sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dippin Donuts - +12.7%
2 R Rocco's Doughnut Company ▲2 +6.3%
3 G Gourmet Donuts - -16.3%
4 A Auntie Anne's logo Auntie Anne's ▼1 -64.7%
5 H Honey Dew Donuts logo Honey Dew Donuts ▼1 -65.4%
  • Dippin Donuts
  • Gourmet Donuts
  • Gerardo's Italian Bakery
  • The Bagel Inn
  • Gerardos III Italian Bakery
  • The Daily Bagel Cafe
  • Rocco's Doughnut Company
  • Other tracked chains

Store footprint

Store map

85 tracked store locations in Worcester, MA. The 7 largest tracked chains are highlighted.

  • Dippin Donuts (10)
  • Gourmet Donuts (5)
  • Gerardo's Italian Bakery (1)
  • The Bagel Inn (1)
  • Gerardos III Italian Bakery (1)
  • The Daily Bagel Cafe (1)
  • Rocco's Doughnut Company (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dippin Donuts 10
  • 2 G Gourmet Donuts 5
  • 3 H Honey Dew Donuts logo Honey Dew Donuts 5
  • 4 A Auntie Anne's logo Auntie Anne's 3
  • 5 R Rocco's Doughnut Company 3
  • 6 J Jumbo Donuts 1
  • 7 G Golden Tandoori Bakery 1
  • 8 B Baked 1
  • 9 W Who Cut The Cheesecake 1
  • 10 M Mykonos Cafe and Bakery 1
  • 11 G Gibby's Ice Cream 1
  • 12 N Nicky D's Donuts 1
  • 13 O Orawa Bakery & Delicatessen 1
  • 14 W Wooden Bakery 1
  • 15 J Jennifer Lee's Gourmet Bakery 1
  • 16 M Mera’s Cakes Inc 1
  • 17 G Gerardo's Italian Bakery 1
  • 18 S Sweet Pan Gourmet 1
  • 19 B Brisas 1
  • 20 P Philly Pretzel Factory logo Philly Pretzel Factory 1
  • 21 F Festive Breads 1
  • 22 E European Bakery & Pastry 1
  • 23 W Wetzel's Pretzels logo Wetzel's Pretzels 1
  • 24 P Padaria Brasil Bakery 1
  • 25 C Culpepper's Bakery & Cafe 1
  • 26 J Jess' Sweets and Treats 1
  • 27 D Delicia's restaurant & bakery 1
  • 28 T The Queen's Cups 1
  • 29 E Ecua Colombia Bakery and Restaurant 1
  • 30 C Creative Sweets 1
  • 31 M Mochi Doh 1
  • 32 B Boston Donuts 1
  • 33 D DonutNV logo DonutNV 1
  • 34 D Donut Star 1
  • 35 J Joe Cannoli’s Bakery 1
  • 36 T The Bagel Inn 1
  • 37 G Gerardos III Italian Bakery 1
  • 38 T The Daily Bagel Cafe 1
  • 39 N NY Bagel Factory 1
  • 40 D Darby's Bakery 1
  • 41 G Gerardo's Bakery 1
  • 42 B BirchTree Bread Company 1
  • 43 B Bagel Time 1
  • 44 S Simply Sweet by Christine 1
  • 45 C Crust Bakeshop 1
  • 46 D Dutch Kitchen Bakery 1
  • 47 F Fattoush Grill & Bakery 1
  • 48 D Deer Creek Farm Bagels & Bread 1
  • 49 B Black Rose European Bakery 1
  • 50 O On The Rise Baking 1

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