Trends · data through September 2026

Leisure & Travel trends in Worcester, MA

Iceflower tracks 184 stores from 168 leisure & travel chains in Worcester, MA. Extended Stay America grew fastest over the last year, ahead of Hampton Inn & Suites and Choice Hotels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
168
Tracked stores
184
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Extended Stay America and Hampton Inn & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Extended Stay America logo Extended Stay America ▲1 +5.8%
2 H Hampton Inn & Suites logo Hampton Inn & Suites - +0.8%
3 C Choice Hotels logo Choice Hotels ▼1 -15.0%

Store footprint

Store map

184 tracked store locations in Worcester, MA, colored by category.

  • Hotels & Rentals (40)
  • Golf Course (33)
  • Park (11)
  • Movie Theater (8)
  • Entertainment Location (6)
  • Video Games (6)
  • Historic Site (6)
  • Other categories

Top tracked chains by store count

  • 1 G GameStop logo GameStop 6
  • 2 H Hampton Inn & Suites logo Hampton Inn & Suites 3
  • 3 C Choice Hotels logo Choice Hotels 3
  • 4 E Extended Stay America logo Extended Stay America 3
  • 5 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites 2
  • 6 C Courtyard by Marriott logo Courtyard by Marriott 2
  • 7 R Red Roof logo Red Roof 2
  • 8 F Fraternal Order of Eagles logo Fraternal Order of Eagles 2
  • 9 D DoubleTree by Hilton logo DoubleTree by Hilton 2
  • 10 H Hemlock Ridge Golf Course 1
  • 11 M Mais Brazil 1
  • 12 W Worcester Hall 1
  • 13 D Disc Golf Course 1
  • 14 C Crawford Field 1
  • 15 H Hardwick Pond 1
  • 16 S Snyder Pools 1
  • 17 P Pleasant Valley Country Club 1
  • 18 W Wachusett Lake 1
  • 19 C Crystal Caves 1
  • 20 W Westminster Country Club 1
  • 21 M Marios Showplace 1
  • 22 H Hurricane Betty's 1
  • 23 J Johnny Appleseed Trail 1
  • 24 U US Taekwondo Center 1
  • 25 C Camp Coldbrook 1
  • 26 B Bayberry Bowling Center 1
  • 27 S Southbridge Mills 1
  • 28 B Bogey Lanes 1
  • 29 K Kettle Brook Golf Club 1
  • 30 Q Quail Hollow Golf & Country Club 1
  • 31 W Wachusett Country Club logo Wachusett Country Club 1
  • 32 A Auburn Sportsman's Club 1
  • 33 M Mullys Indoor Golf Lounge 1
  • 34 U Us Tae Kwon Do Center 1
  • 35 A Animal Adventures logo Animal Adventures 1
  • 36 I Indian Meadows Golf Club 1
  • 37 W Westborough Inn 1
  • 38 T Templewood Golf Course 1
  • 39 L Letz Rage 1
  • 40 S Sterling Inn 1
  • 41 S Super 8 Sturbridge 1
  • 42 D Dudley Hill Golf Club logo Dudley Hill Golf Club 1
  • 43 B Boylston Commons 1
  • 44 S Sutton Falls Campground 1
  • 45 M Mechanics Hall 1
  • 46 H Highfields Golf & Country Club 1
  • 47 B BB Kidz Klub 1
  • 48 S Samuel Slater Experience 1
  • 49 S Showcase Cinemas Worcester logo Showcase Cinemas Worcester 1
  • 50 F Family Martial Arts 1

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