Growth
Friendly's against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Friendly's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 108 |
F
Friendly's
|
-0.0% |
Share of tracked category spend, indexed
Store footprint
Store map
72 tracked Friendly's locations across 15 US states.
Tracked stores by state
- New Jersey 13
- Pennsylvania 13
- New York 12
- Maryland 7
- Florida 5
- Delaware 4
- Massachusetts 4
- Maine 3
- California 2
- Connecticut 2
- North Carolina 2
- South Carolina 2
- Montana 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Friendly's
Tracked chains Friendly's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bay Bridge Tire & Automotive
76
L
Last Stop
70
T
Tops Market
55
More trends