Growth
Friendly's against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Friendly's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 13 |
F
Friendly's
|
+5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
148 tracked Friendly's locations across 18 US states.
Tracked stores by state
- New York 32
- Massachusetts 30
- New Jersey 18
- Pennsylvania 17
- Connecticut 13
- Maryland 7
- Delaware 5
- Florida 5
- Maine 3
- North Carolina 3
- New Hampshire 3
- Texas 3
- Virginia 3
- South Carolina 2
- California 1
- Colorado 1
- Michigan 1
- Montana 1
Customer overlap
Who shops at Friendly's
Tracked chains Friendly's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bay Bridge Tire & Automotive
70
L
Last Stop
63
More trends