Trends · data through July 2026

Retail & consumer trends in Worcester, MA

Iceflower tracks 841 stores from 353 retail and consumer chains in Worcester, MA. Burger King grew fastest over the last year, ahead of Dippin Donuts and AL Prime.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
353
Tracked stores
841
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dippin Donuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King ▲6 +20.0%
2 D Dippin Donuts - +17.5%
3 A AL Prime logo AL Prime ▲7 +17.5%
4 T Taco Bell logo Taco Bell - +12.1%
5 T The Home Depot logo The Home Depot ▲2 +10.7%
6 D Dollar Tree logo Dollar Tree ▲2 +10.5%
7 C Chick-fil-A logo Chick-fil-A ▲1 +8.9%
8 D Dunkin' logo Dunkin' ▲2 +8.5%
9 B Big Y World Class Market logo Big Y World Class Market ▲2 +7.2%
10 N Nouria logo Nouria - +7.1%
11 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▲1 +6.7%
12 B BJ's Wholesale Club logo BJ's Wholesale Club - +6.7%
13 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲2 +6.5%
14 C Citgo logo Citgo ▲1 +5.2%
15 U Ulta Beauty logo Ulta Beauty ▲1 +5.0%

Store footprint

Store map

841 tracked store locations in Worcester, MA, colored by category group.

Top tracked chains by store count

More trends

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