Trends · data through September 2026

Retail & consumer trends in Worcester, MA

Iceflower tracks 4,037 stores from 2,836 retail and consumer chains in Worcester, MA. Nouria grew fastest over the last year, ahead of Exxon and Hannaford.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,836
Tracked stores
4,037
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Nouria and Exxon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Nouria logo Nouria ▲3 +19.6%
2 E Exxon logo Exxon - +18.7%
3 H Hannaford logo Hannaford - +17.9%
4 P Papa Gino's logo Papa Gino's ▲9 +17.5%
5 S Starbucks logo Starbucks ▲6 +15.7%
6 M Market Basket logo Market Basket - +15.3%
7 M Michaels logo Michaels ▲3 +15.2%
8 B BJ's Wholesale Club logo BJ's Wholesale Club - +14.8%
9 C CVS Pharmacy logo CVS Pharmacy - +12.9%
10 W Walgreens logo Walgreens - +12.7%
11 B Burlington logo Burlington ▲8 +12.4%
12 H HomeGoods logo HomeGoods ▲5 +11.8%
13 K Kohl's logo Kohl's ▲3 +11.5%
14 A Aubuchon Hardware logo Aubuchon Hardware ▲4 +11.4%
15 P Petco logo Petco ▲7 +10.8%

Store footprint

Store map

4,037 tracked store locations in Worcester, MA, colored by category group.

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