Growth
Moe's Southwest Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moe's Southwest Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
632 tracked Moe's Southwest Grill locations across 33 US states and DC.
Tracked stores by state
- Florida 102
- Georgia 95
- New York 63
- North Carolina 54
- South Carolina 38
- Pennsylvania 35
- Virginia 34
- Alabama 32
- New Jersey 25
- Tennessee 21
- Connecticut 19
- Indiana 13
- Kentucky 13
- Ohio 12
- Massachusetts 11
- Arkansas 8
- Illinois 8
- Mississippi 7
- Delaware 4
- Louisiana 4
- Maryland 4
- Michigan 4
- Missouri 4
- District of Columbia 3
- Hawaii 3
- Arizona 2
- California 2
- Iowa 2
- Minnesota 2
- New Hampshire 2
- Texas 2
- Vermont 2
- Nevada 1
- Utah 1
Customer overlap
Who shops at Moe's Southwest Grill
Tracked chains Moe's Southwest Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks Main Exchange
100
S
Schofield Barracks Commissary
95
S
Schofield Barracks
84
H
Hickam AFB Commissary
61
Hickam AFB Commissary
61
P
Pearl Harbor
46
S
Schofield Shoppette
44
P
Pearl Harbor Commissary
31
Pearl Harbor Commissary
31
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