Growth
The Vault against its category
The biggest tracked US smoke shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Vault's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Smoker Friendly
|
-3.2% |
| 2 |
W
Wild Bill's Tobacco
|
- |
| 3 |
T
Tobacco Connection
|
-15.0% |
| 4 | B Big Smoke | -12.5% |
| 5 | T Tobacco Hut | +12.8% |
| 6 |
T
Tobacco King and Vape
|
-6.2% |
| 7 | S Smoke Shop | +3.2% |
| 8 | C Cox's Smokers Outlet | -3.4% |
| 9 | T Tobacco & Vape | +20.0% |
| 10 |
V
Vape City
|
-3.3% |
| 77 | T The Vault | - |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked The Vault locations across 12 US states.
Customer overlap
Who shops at The Vault
Tracked chains The Vault customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sturman's Wine & Cigars
100
B
Betty Ann Market
70
V
V-Cut Lounge
53
W
Willoughby House
48
M
Mount Lookout Tavern
46
T
The Vault Game Store
36
O
Oak Tavern
23
Y
YORKVILLE
22
D
Delwood
19
S
Smith Oil
16
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