Growth
L'OCCITANE en Provence against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks L'OCCITANE en Provence's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
|
+0.1% |
| 2 |
B
|
-2.7% |
| 3 |
S
|
-0.8% |
| 4 |
S
|
-4.6% |
| 5 |
C
|
-2.9% |
| 6 |
S
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
|
-2.6% |
| 9 |
M
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
| 33 |
L
|
+11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked L'OCCITANE en Provence locations across 14 US states and DC.
Tracked stores by state
- Virginia 4
- Ohio 3
- Pennsylvania 3
- Florida 2
- Maryland 2
- Texas 2
- California 1
- District of Columbia 1
- Georgia 1
- Hawaii 1
- Illinois 1
- Indiana 1
- Michigan 1
- North Carolina 1
- New York 1
Customer overlap
Who shops at L'OCCITANE en Provence
Tracked chains L'OCCITANE en Provence customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends