Growth
The NOW Massage against its category
The biggest tracked US massage salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The NOW Massage's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | W Woodhouse Spa | -29.0% |
| 2 |
E
Elements Massage
|
- |
| 3 | M Miramar Spa | - |
| 4 | T The NOW Massage | -0.9% |
| 5 |
M
Massage Heights
|
-7.5% |
| 6 | C Corporate Care Massage | -10.7% |
| 7 | A Applebond | -32.8% |
| 8 | C Cloud 9 | -12.3% |
| 9 | T Treat Your Feet Buckhead | -16.9% |
| 10 | F Four Season Spa | -21.5% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked The NOW Massage locations across 15 US states.
Tracked stores by state
- Texas 5
- Florida 4
- North Carolina 3
- California 2
- Georgia 2
- Illinois 2
- Maryland 2
- Nevada 2
- Arizona 1
- Colorado 1
- New Jersey 1
- Ohio 1
- Oregon 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at The NOW Massage
Tracked chains The NOW Massage customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Devolve Moto
100
D
Dogwood Bar & Eatery
54
C
Casey's Foods
38
Casey's Foods
38
W
Wake County ATC
20
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