Trends · data through September 2026

Insurance trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 89 stores from 33 insurance chains in San Francisco-Oakland-Fremont, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 33
Tracked stores: 89
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Farmers Insurance and Kaiser Permanente sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	F Farmers Insurance	-	+2.0%
2	K Kaiser Permanente	-	-4.1%

Health & Medicare Plans
Insurance agencies
Auto Clubs & Roadside
Auto & Home Insurance
Life Insurance & Final Expense
Other categories

Store footprint

Store map

89 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category.

Health & Medicare Plans (39)
Insurance agencies (19)
Auto Clubs & Roadside (18)
Auto & Home Insurance (12)
Life Insurance & Final Expense (1)
Other categories

Top tracked chains by store count

1 K Kaiser Permanente 37
2 A AAA 18
3 F Farmers Insurance 3
4 B Blue Shield of California 2
5 S Steven Allred 1
6 D District 72 Recruiting & Training Center 1
7 K Ken Tarrell Insurance Agency 1
8 V Vagaro LLC 1
9 S State Farm 1
10 C Contra Costa Health Plan 1
11 A Ace Benefit Partners 1
12 F Fidelity National Home Warranty 1
13 N National MI 1
14 L Lemonade 1
15 A Auto Insurance 1
16 F Freeway Insurance 1
17 G Gallagher Insurance, Risk Management & Consulting 1
18 W Willis Re 1
19 P Progressive Insurance 1
20 J JA Health Insurance Services 1
21 C Credit Karma 1
22 G Glover Independent Insurance Agency West 1
23 S Save Zone Insurance 1
24 R Ralph Sklar - Silver Transitions Financial & Insurance Solutions 1
25 J Jennifer Ross 1
26 E Esurance 1
27 B Burns Employee Benefits Insurance Services, LLC 1
28 D Discount Car Insurance | Lowered Rates of Brentwood 1
29 H Heffernan Insurance Brokers 1
30 P Pacific Coast Planning 1
31 S State Compensation Insurance Fund 1
32 C California Casualty Group 1
33 R Rector Porsche-Audi 1

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