Trends · data through July 2026

Food & Drink trends in Salinas, CA

Iceflower tracks 243 stores from 172 food & drink chains in Salinas, CA. KFC grew fastest over the last year, ahead of Denny's and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
172
Tracked stores
243
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. KFC and Denny's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K KFC logo KFC - +13.2%
2 D Denny's logo Denny's - +1.8%
3 M McDonald's logo McDonald's - +1.3%
4 T The Bagel Bakery ▲1 -0.3%
5 B Burger King logo Burger King - -1.5%
6 T Taco Bell logo Taco Bell ▲1 -2.2%
7 S Starbucks logo Starbucks - -7.2%
8 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -7.3%
9 J Jamba logo Jamba - -9.3%
10 W Wendy's logo Wendy's - -13.8%
11 D Domino's Pizza logo Domino's Pizza ▼1 -16.9%
12 J Jack in the Box logo Jack in the Box ▼1 -19.2%
13 P Panda Express logo Panda Express - -26.9%

Store footprint

Store map

243 tracked store locations in Salinas, CA, colored by category.

Top tracked chains by store count

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