Trends · data through September 2026

Grocery & Convenience trends in Salinas, CA

Iceflower tracks 183 stores from 155 grocery & convenience chains in Salinas, CA. La Princesa Market grew fastest over the last year, ahead of Costco and Grocery Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
155
Tracked stores
183
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. La Princesa Market and Costco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L La Princesa Market - +18.4%
2 C Costco logo Costco - +4.6%
3 G Grocery Outlet logo Grocery Outlet - +3.1%
4 T Trader Joe's logo Trader Joe's - +2.6%
5 S Safeway logo Safeway - -1.7%
6 L Lucky Supermarkets logo Lucky Supermarkets - -11.8%
  • Supermarkets
  • Other grocery stores
  • Liquor Store
  • Corner Stores & Bodegas
  • Discount Grocers
  • Upscale & Natural Grocers
  • Hispanic Supermarkets
  • Other categories

Store footprint

Store map

183 tracked store locations in Salinas, CA, colored by category.

  • Supermarkets (36)
  • Other grocery stores (34)
  • Liquor Store (33)
  • Corner Stores & Bodegas (13)
  • Discount Grocers (12)
  • Upscale & Natural Grocers (9)
  • Hispanic Supermarkets (9)
  • Other categories

Top tracked chains by store count

  • 1 S Safeway logo Safeway 8
  • 2 C Costco logo Costco 4
  • 3 L Lucky Supermarkets logo Lucky Supermarkets 4
  • 4 G Grocery Outlet logo Grocery Outlet 4
  • 5 T Trader Joe's logo Trader Joe's 3
  • 6 L La Princesa Market 3
  • 7 B BevMo! logo BevMo! 2
  • 8 P Prime Time Nutrition 2
  • 9 F Foods Co logo Foods Co 2
  • 10 S Santa Fe Foods 2
  • 11 S Smart & Final logo Smart & Final 2
  • 12 E El Rey Market 2
  • 13 A AAFES logo AAFES 2
  • 14 N Navy Exchange logo Navy Exchange 2
  • 15 L La Placita Mercado 1
  • 16 C Chualar Liquor 1
  • 17 F Farmers Food Market 1
  • 18 K Kimmie's Cork N' Bottle Mart 1
  • 19 E El Rey Fresh Produce 1
  • 20 T The General Store 1
  • 21 D Del's Farmers Produce 1
  • 22 G Goodies 1
  • 23 K King City Shopette 1
  • 24 M Monterey Halal Market 1
  • 25 B Borchard Farms 1
  • 26 P Princesa Market Sanborn 1
  • 27 F Filete De Oro 1
  • 28 S Schoch Family Farmstead 1
  • 29 A Amigos Market 1
  • 30 H Hongs Market 1
  • 31 C Coca-Cola Bottling Co. logo Coca-Cola Bottling Co. 1
  • 32 J JSM Organic Farms 1
  • 33 C Casillas Brothers 1
  • 34 A AMI 1
  • 35 Z Zio Brand Sausage 1
  • 36 L La Barata 1
  • 37 F Freemont Liquors 1
  • 38 V Valley Liquors 1
  • 39 T Tokyo Oriental Foods and Gifts 1
  • 40 P PDQ Mini Mart 1
  • 41 B Bozzos Liquor 1
  • 42 O Oak Avenue Minimart 1
  • 43 C Chavez Delicious Fruit 1
  • 44 M Mi Fiesta Liquor 1
  • 45 P Pine Canyon Store 1
  • 46 B Bingo Market 1
  • 47 B Broadway Market 1
  • 48 L La Morenita Tortillera and Meat 1
  • 49 P Penny Saver market & Liquor store 1
  • 50 C Chin Bros Grocery & Liquor Store 1

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