Growth
Mi Tierra against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Tierra's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 112 |
M
Mi Tierra
|
+9.9% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Mi Tierra locations across 21 US states.
Tracked stores by state
- California 7
- Florida 3
- Illinois 3
- Louisiana 3
- New Jersey 3
- Colorado 2
- Idaho 2
- Kentucky 2
- New York 2
- Texas 2
- Wisconsin 2
- Alabama 1
- Iowa 1
- Indiana 1
- Kansas 1
- Maryland 1
- North Carolina 1
- Nebraska 1
- Oklahoma 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Mi Tierra
Tracked chains Mi Tierra customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Guanajuato Grocery and Restaurant
100
L
La Guanajuato
88
L
La Fiesta Mexicana Market
70
S
Super Mercado Morales
60
O
Oldham County Country Club
47
P
Panaderia la Azteca
46
S
Seasoned Pub & Grill
44
O
Oliver's Market
41
E
Ernestos Mexican Cuisine
40
M
Molsberry Market
38
More trends