Trends · data through September 2026

Retail & consumer trends in New Mexico

Iceflower tracks 14,780 stores from 9,432 retail and consumer chains in New Mexico. Marathon grew fastest over the last year, ahead of Chili's Grill & Bar and Garcia's Kitchen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,432
Tracked stores
14,780
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marathon and Chili's Grill & Bar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Marathon logo Marathon ▲6 +19.7%
2 C Chili's Grill & Bar logo Chili's Grill & Bar ▲8 +18.3%
3 G Garcia's Kitchen ▲3 +18.1%
4 R Rudy's Country Store and Bar-B-Q logo Rudy's Country Store and Bar-B-Q ▲11 +18.0%
5 G Golden Pride logo Golden Pride ▲9 +16.5%
6 B Baskin-Robbins logo Baskin-Robbins ▲7 +16.4%
7 R Raising Cane's Chicken Fingers logo Raising Cane's Chicken Fingers ▲5 +16.3%
8 R Ross Dress for Less logo Ross Dress for Less ▲4 +15.3%
9 B Barnes & Noble logo Barnes & Noble ▲11 +15.0%
10 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change ▲4 +13.1%
11 A Arby's logo Arby's ▲7 +13.0%
12 S Starbucks logo Starbucks ▲6 +13.0%
13 G Golden Corral Buffet & Grill logo Golden Corral Buffet & Grill ▲11 +12.7%
14 U Ulta Beauty logo Ulta Beauty ▲2 +12.3%
15 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲10 +11.6%

Store footprint

Store map

14,780 tracked store locations in New Mexico, colored by category group.

Top tracked chains by store count

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