Trends · data through September 2026

Retail & consumer trends in Las Cruces, NM

Iceflower tracks 1,166 stores from 918 retail and consumer chains in Las Cruces, NM. Dairy Queen grew fastest over the last year, ahead of Whataburger and Dutch Bros Coffee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
918
Tracked stores
1,166
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Whataburger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen ▲2 +17.9%
2 W Whataburger logo Whataburger ▲1 +17.8%
3 D Dutch Bros Coffee logo Dutch Bros Coffee ▲1 +16.7%
4 B Burger King logo Burger King ▲2 +14.6%
5 S Sonic Drive-In logo Sonic Drive-In ▲3 +14.3%
6 C Chick-fil-A logo Chick-fil-A - +9.6%
7 V Village Inn logo Village Inn ▲1 +9.3%
8 S Starbucks logo Starbucks ▲1 +8.9%
9 B Blake's Lotaburger logo Blake's Lotaburger ▲1 +8.7%
10 M Mister Car Wash logo Mister Car Wash ▲3 +8.3%
11 L Love's Travel Stop logo Love's Travel Stop - +7.5%
12 L Little Caesars logo Little Caesars - +6.7%
13 S Sally Beauty logo Sally Beauty ▲1 +6.1%
14 G GameStop logo GameStop - +4.5%
15 M McDonald's logo McDonald's - +2.3%

Store footprint

Store map

1,166 tracked store locations in Las Cruces, NM, colored by category group.

Top tracked chains by store count

More trends

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