Trends · data through September 2026

Food & Drink trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 726 stores from 494 food & drink chains in Hickory-Lenoir-Morganton, NC. Wingstop grew fastest over the last year, ahead of Jersey Mike's Subs and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
494
Tracked stores
726
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wingstop and Jersey Mike's Subs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wingstop logo Wingstop ▲3 +14.8%
2 J Jersey Mike's Subs logo Jersey Mike's Subs - +10.8%
3 B Burger King logo Burger King ▲1 +9.7%
4 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +8.7%
5 W Waffle House logo Waffle House ▲1 +6.8%
6 C Cook Out logo Cook Out - +6.5%
7 S Sub Station II logo Sub Station II - +3.2%
8 B Bojangles' logo Bojangles' - +1.1%
9 D Dunkin' logo Dunkin' ▲2 +0.4%
10 H Hannah's BBQ South - +0.1%
11 P Panera Bread logo Panera Bread - -0.5%
12 M McDonald's logo McDonald's - -0.6%
13 E El Paso Mexican Restaurant - -1.0%
14 Z Zaxby's logo Zaxby's ▲1 -1.7%
15 S Subway logo Subway - -2.2%

Store footprint

Store map

726 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category.

Top tracked chains by store count

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