Growth
China King against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
324 tracked China King locations across 33 US states.
Tracked stores by state
- North Carolina 29
- Florida 27
- Missouri 27
- New York 27
- Pennsylvania 26
- Illinois 21
- Georgia 13
- New Jersey 13
- Michigan 12
- South Carolina 11
- Virginia 11
- Kentucky 10
- Connecticut 9
- Wisconsin 8
- Alabama 7
- Indiana 7
- Maryland 7
- Texas 7
- Ohio 6
- Tennessee 6
- California 5
- Iowa 5
- Oklahoma 5
- Delaware 4
- Kansas 4
- Louisiana 4
- Mississippi 4
- Minnesota 3
- Nevada 2
- Arkansas 1
- Arizona 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at China King
Tracked chains China King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Catt-Rez Enterprises
100
K
Kingsbay Food
88
R
Roanoke Electric Cooperative
87
Roanoke Electric Cooperative
87
S
South Link
77
P
Patuxent Wine & Spirits
75
L
Lusby Fastop
72
T
The Brown Bag
69
K
Kings Bay Navy Commissary
65
Kings Bay Navy Commissary
65
More trends