Trends · data through July 2026

Gas & Auto trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 137 stores from 58 gas & auto chains in Hickory-Lenoir-Morganton, NC. Murphy USA grew fastest over the last year, ahead of O'Reilly Auto Parts and AutoZone.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
58
Tracked stores
137
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Murphy USA and O'Reilly Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Murphy USA logo Murphy USA ▲1 +18.5%
2 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲1 +16.6%
3 A AutoZone logo AutoZone ▲1 +13.4%
4 S Shell logo Shell - +2.1%
5 S Speedway logo Speedway - +2.0%
6 B BP logo BP ▲1 +0.6%
7 Q Quality Plus - -2.2%
8 R Raceway logo Raceway - -8.1%
9 A Advance Auto Parts logo Advance Auto Parts ▼3 -31.5%
10 C Citgo logo Citgo - -32.2%
11 7 76 logo 76 - -36.8%
12 E Exxon logo Exxon ▼1 -40.3%
  • Gas Station
  • Auto Parts Store
  • Car Wash
  • Vehicle Service
  • Car Dealer
  • Auto Repair Service
  • Auto Detailing Service
  • Other categories

Store footprint

Store map

137 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category.

  • Gas Station (85)
  • Auto Parts Store (21)
  • Car Wash (10)
  • Vehicle Service (8)
  • Car Dealer (7)
  • Auto Repair Service (3)
  • Auto Detailing Service (1)
  • Other categories

Top tracked chains by store count

More trends

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