Trends · data through September 2026

Retail & consumer trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 2,630 stores from 1,914 retail and consumer chains in Hickory-Lenoir-Morganton, NC. EmergeOrtho grew fastest over the last year, ahead of Goodwill and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,914
Tracked stores
2,630
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. EmergeOrtho and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E EmergeOrtho logo EmergeOrtho ▲7 +18.9%
2 G Goodwill logo Goodwill ▲5 +18.4%
3 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲6 +16.8%
4 S Sheetz logo Sheetz - +16.0%
5 G GameStop logo GameStop ▲2 +15.7%
6 Q Quality Plus ▲8 +12.6%
7 W Wingstop logo Wingstop ▲2 +12.2%
8 R Raceway logo Raceway ▲2 +11.8%
9 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change ▲5 +9.3%
10 J Jersey Mike's Subs logo Jersey Mike's Subs ▲5 +8.3%
11 F Food Lion logo Food Lion - +8.0%
12 B Burger King logo Burger King ▲2 +7.3%
13 E Exxon logo Exxon ▲4 +7.2%
14 B BP logo BP ▲4 +7.1%
15 B Bealls logo Bealls ▲5 +6.5%

Store footprint

Store map

2,630 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category group.

Top tracked chains by store count

More trends

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