Trends · data through July 2026

Retail & consumer trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 1,130 stores from 678 retail and consumer chains in Hickory-Lenoir-Morganton, NC. Little Caesars grew fastest over the last year, ahead of Murphy USA and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
678
Tracked stores
1,130
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Little Caesars and Murphy USA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Little Caesars logo Little Caesars ▲4 +17.6%
2 M Murphy USA logo Murphy USA ▲2 +13.7%
3 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲4 +11.9%
4 D Dollar Tree logo Dollar Tree ▲3 +11.2%
5 D Dollar General logo Dollar General ▲1 +10.0%
6 A AutoZone logo AutoZone ▲2 +8.8%
7 C Cook Out logo Cook Out ▲2 +6.7%
8 L Lowe's Home Improvement logo Lowe's Home Improvement - +6.4%
9 L Lowes Foods logo Lowes Foods - +5.6%
10 F Food Lion logo Food Lion - +3.6%
11 E El Paso Mexican Restaurant ▲2 +3.1%
12 W Walmart logo Walmart - +2.3%
13 L LongHorn Steakhouse logo LongHorn Steakhouse ▲1 +2.2%
14 G Great Clips logo Great Clips ▲2 +1.3%
15 C Chick-fil-A logo Chick-fil-A ▲1 +0.9%

Store footprint

Store map

1,130 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category group.

Top tracked chains by store count

More trends

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