Growth
Bojangles' against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bojangles''s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
856 tracked Bojangles' locations across 21 US states.
Tracked stores by state
- North Carolina 345
- South Carolina 152
- Georgia 108
- Tennessee 74
- Virginia 71
- Alabama 38
- Texas 18
- Florida 11
- Kentucky 8
- Ohio 6
- Louisiana 5
- Mississippi 5
- Arkansas 3
- Illinois 3
- Maryland 2
- Pennsylvania 2
- Colorado 1
- Montana 1
- New Jersey 1
- Nevada 1
- West Virginia 1
Customer overlap
Who shops at Bojangles'
Tracked chains Bojangles' customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends