Trends · data through September 2026

Hospitals in Wisconsin

Iceflower tracks 142 stores from 94 hospital chains in Wisconsin. Mercy Health grew fastest over the last year, ahead of Aurora Health Care and Ascension.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
94
Tracked stores
142
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hospital chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mercy Health and Aurora Health Care sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mercy Health logo Mercy Health - +14.5%
2 A Aurora Health Care logo Aurora Health Care - -4.8%
3 A Ascension logo Ascension - -13.1%
4 S SSM Health - -32.9%
  • Aurora Health Care
  • Children's Wisconsin
  • Mercy Health
  • Froedtert Hospital
  • Froedtert
  • Aurora Baycare Medical Center
  • Medical Weight Loss & Wellness
  • Other tracked chains

Store footprint

Store map

142 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Aurora Health Care (31)
  • Children's Wisconsin (1)
  • Mercy Health (5)
  • Froedtert Hospital (1)
  • Froedtert (1)
  • Aurora Baycare Medical Center (2)
  • Medical Weight Loss & Wellness (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 A Aurora Health Care logo Aurora Health Care 31
  • 2 M Mercy Health logo Mercy Health 5
  • 3 S SSM Health 4
  • 4 A Ascension logo Ascension 3
  • 5 M Milwaukee Health Services 2
  • 6 A Aspirus Pharmacy logo Aspirus Pharmacy 2
  • 7 M Mayo Clinic logo Mayo Clinic 2
  • 8 A Aurora BayCare Cardiology 2
  • 9 G Gundersen Health System logo Gundersen Health System 2
  • 10 S SSM Health St. Mary's Hospital 2
  • 11 M Marshfield Clinic logo Marshfield Clinic 2
  • 12 A Aurora Baycare Medical Center 2
  • 13 B Bellin Health Pharmacy 2
  • 14 F Froedtert Community Hospital 1
  • 15 C Columbia Saint Marys Hospital 1
  • 16 W Western Wisconsin Health 1
  • 17 H Holton Street Clinic 1
  • 18 H HSHS St. Mary's Hospital Medical Center 1
  • 19 B Black River Memorial Hospital 1
  • 20 A Aspirus logo Aspirus 1
  • 21 G Gold Coast 1
  • 22 F Friends of Vida 1
  • 23 U University Ave/N 1
  • 24 S SSM Health Waupun Memorial Hospital 1
  • 25 T ThedaCare Regional Medical Center 1
  • 26 M Memorial Hospital of Lafayette County 1
  • 27 G Geronimo Hospitality Group 1
  • 28 F Froedtert Community Hospital - Mequon 1
  • 29 W Watertown Regional Medical Center 1
  • 30 S Sauk Prairie Healthcare 1
  • 31 W Wisconsin Radiology Specialists Sc 1
  • 32 G Gundersen Boscobel Area Hospital 1
  • 33 V Vernon Memorial Hospital 1
  • 34 A Aurora Medical Center - Bay Area 1
  • 35 L Lakeview Specialty Hospital & Rehabilitation Center 1
  • 36 P PAM Health Rehabilitation Hospital of Wausau 1
  • 37 O Osceola Medical Center 1
  • 38 M Mequon Health Center 1
  • 39 H Hayward Area Memorial Hospital 1
  • 40 U UW Health Home Health Services 1
  • 41 M Memorial Medical Center 1
  • 42 V Veterans Affairs Medical Center logo Veterans Affairs Medical Center 1
  • 43 W Wisconsin Rapids VA 1
  • 44 H Hospital 1
  • 45 A Aspirus At Home logo Aspirus At Home 1
  • 46 U UnityPoint Health - Meriter 1
  • 47 A Ascension Calumet Hospital 1
  • 48 B Bellin Memorial Hospital 1
  • 49 A Aspirus Langlade Health and Rehabilitation 1
  • 50 P Purath Headache & Neurology 1

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