Trends · data through September 2026

Eye Cares in Wisconsin

Iceflower tracks 132 stores from 111 eye care chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
111
Tracked stores
132
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eye care chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. MyEyeDr. and Milwaukee Eye Care sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M MyEyeDr. logo MyEyeDr. - +6.2%
2 M Milwaukee Eye Care logo Milwaukee Eye Care - -4.6%
  • MyEyeDr.
  • Family Vision
  • Milwaukee Eye Care
  • Optix On Downer
  • Drs. Roy and Associates
  • Metro Eye
  • Advanced Focus Eyecare
  • Other tracked chains

Store footprint

Store map

132 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • MyEyeDr. (11)
  • Family Vision (2)
  • Milwaukee Eye Care (4)
  • Optix On Downer (1)
  • Drs. Roy and Associates (1)
  • Metro Eye (1)
  • Advanced Focus Eyecare (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M MyEyeDr. logo MyEyeDr. 11
  • 2 M Milwaukee Eye Care logo Milwaukee Eye Care 4
  • 3 E Eye Care Specialists 3
  • 4 C Community Eyecare logo Community Eyecare 2
  • 5 P Park Place Optical 2
  • 6 L Lake Country Eye Care 2
  • 7 A Advanced Retina 2
  • 8 F Family Vision Center 2
  • 9 F Family Vision 2
  • 10 M Morrison Eye Clinic 1
  • 11 N Northeast Wisconsin Vision Center 1
  • 12 E Eye Care Vision Center 1
  • 13 S Schlaefer Optometrists 1
  • 14 S Sokol Advanced EyeCare 1
  • 15 A Advanced Eyecare 1
  • 16 K Kaukauna Eye Care 1
  • 17 V Visioncare Associates Inc 1
  • 18 J Jackson Vision Center 1
  • 19 P Peak Eye Care 1
  • 20 G Good Hope Vision Center 1
  • 21 V Verona Vision Care 1
  • 22 C Corr Opticians 1
  • 23 H Hayward Family Eye Care 1
  • 24 M Marsh Family Eyecare 1
  • 25 R Richard D Davenport 1
  • 26 M Meijer Optical logo Meijer Optical 1
  • 27 B Barnett-Wamboldt Eyecare 1
  • 28 V Vickers Eye Care 1
  • 29 E Envision Eye Care 1
  • 30 S Salem Vision Center 1
  • 31 C Clarity Eyecare 1
  • 32 T Third Coast Retina 1
  • 33 G Grafton Family Eye Care 1
  • 34 E Eyes On The Lake 1
  • 35 D Darboy Optical 1
  • 36 G Grange Vision 1
  • 37 E EYE Wisconsin 1
  • 38 T The Eye Centers of Racine & Kenosha 1
  • 39 E Erik A. Ostenso 1
  • 40 J Jennifer Friehe, OD 1
  • 41 M Medical Eye Associates 1
  • 42 W Wisconsin Eye Consultants 1
  • 43 M Mehrnoosh Ashabi, OD 1
  • 44 G Gundersen Eye Clinic logo Gundersen Eye Clinic 1
  • 45 P Plaza Optical Express 1
  • 46 H HealthPeak 1
  • 47 M Milwaukee Eye Surgeons 1
  • 48 M Maria P Patterson, MD 1
  • 49 O Ozaukee EyeCare 1
  • 50 M Meadowbrook Eye Care 1

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