Trends · data through July 2026

Retail trends in Morgantown, WV

Iceflower tracks 111 stores from 86 retail chains in Morgantown, WV. Smoker Friendly grew fastest over the last year, ahead of Goodwill and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86
Tracked stores
111
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Smoker Friendly and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Smoker Friendly logo Smoker Friendly - +11.0%
2 G Goodwill logo Goodwill - +8.4%
3 D Dollar General logo Dollar General - +4.2%
4 W Walmart logo Walmart - -0.2%
  • Discount Store
  • Clothing Store
  • Smoke Shop
  • Sporting Goods Store
  • Department Store
  • Bookstore
  • Hardware Store
  • Other categories

Store footprint

Store map

111 tracked store locations in Morgantown, WV, colored by category.

  • Discount Store (22)
  • Clothing Store (15)
  • Smoke Shop (9)
  • Sporting Goods Store (9)
  • Department Store (8)
  • Bookstore (7)
  • Hardware Store (5)
  • Other categories

Top tracked chains by store count

More trends

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