Trends · data through September 2026

Retail trends in Morgantown, WV

Iceflower tracks 219 stores from 179 retail chains in Morgantown, WV. Goodwill grew fastest over the last year, ahead of Dollar Tree and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
179
Tracked stores
219
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - +12.1%
2 D Dollar Tree logo Dollar Tree ▲1 +3.2%
3 W Walmart logo Walmart - -0.1%
4 D Dollar General logo Dollar General - -1.3%
5 F Family Dollar logo Family Dollar - -1.6%
6 S Smoker Friendly logo Smoker Friendly ▼1 -7.2%
  • Discount Store
  • Vape & Tobacco Shops
  • Flower Shop
  • Sporting Goods Store
  • Thrift Stores
  • Specialty Store
  • Bookstore
  • Other categories

Store footprint

Store map

219 tracked store locations in Morgantown, WV, colored by category.

  • Discount Store (32)
  • Vape & Tobacco Shops (15)
  • Flower Shop (13)
  • Sporting Goods Store (13)
  • Thrift Stores (12)
  • Specialty Store (10)
  • Bookstore (9)
  • Other categories

Top tracked chains by store count

More trends

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