Trends · data through July 2026

Retail trends in Winchester, VA-WV

Iceflower tracks 161 stores from 133 retail chains in Winchester, VA-WV. Dollar General grew fastest over the last year, ahead of Dollar Tree and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
133
Tracked stores
161
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +9.7%
2 D Dollar Tree logo Dollar Tree - +7.3%
3 W Walmart logo Walmart - +6.6%
4 T Tractor Supply Co. logo Tractor Supply Co. - +5.4%
5 F Family Dollar logo Family Dollar - -4.8%
  • Discount Store
  • Clothing Store
  • Smoke Shop
  • Department Store
  • Second Hand Shop
  • Hardware Store
  • Shoe Store
  • Other categories

Store footprint

Store map

161 tracked store locations in Winchester, VA-WV, colored by category.

  • Discount Store (26)
  • Clothing Store (17)
  • Smoke Shop (14)
  • Department Store (12)
  • Second Hand Shop (10)
  • Hardware Store (9)
  • Shoe Store (8)
  • Other categories

Top tracked chains by store count

More trends

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