Trends · data through September 2026

Retail trends in Winchester, VA-WV

Iceflower tracks 273 stores from 242 retail chains in Winchester, VA-WV. Dollar Tree grew fastest over the last year, ahead of Family Dollar and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
242
Tracked stores
273
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Family Dollar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +11.3%
2 F Family Dollar logo Family Dollar - +5.7%
3 D Dollar General logo Dollar General - +4.0%
4 W Walmart logo Walmart - -3.0%
5 T Tractor Supply Co. logo Tractor Supply Co. - -3.5%
6 G Goodwill logo Goodwill - -70.5%
  • Discount Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Home Improvement Center
  • Flower Shop
  • Furniture Store
  • Pet Store
  • Other categories

Store footprint

Store map

273 tracked store locations in Winchester, VA-WV, colored by category.

  • Discount Store (28)
  • Vape & Tobacco Shops (20)
  • Thrift Stores (19)
  • Home Improvement Center (15)
  • Flower Shop (12)
  • Furniture Store (11)
  • Pet Store (9)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →