Trends · data through July 2026

Grocery & Convenience trends in Wausau, WI

Iceflower tracks 36 stores from 13 grocery & convenience chains in Wausau, WI. ALDI grew fastest over the last year, ahead of Kwik Trip and Pick 'n Save.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
36
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. ALDI and Kwik Trip sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A ALDI logo ALDI - +13.2%
2 K Kwik Trip logo Kwik Trip - +1.3%
3 P Pick 'n Save logo Pick 'n Save - +0.8%
  • Convenience Store
  • Grocery Store
  • Liquor Store
  • Warehouse Club
  • Other categories

Store footprint

Store map

36 tracked store locations in Wausau, WI, colored by category.

  • Convenience Store (20)
  • Grocery Store (14)
  • Liquor Store (1)
  • Warehouse Club (1)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.