Trends · data through September 2026

Gas & Auto trends in Wausau, WI

Iceflower tracks 126 stores from 80 gas & auto chains in Wausau, WI. Exxon grew fastest over the last year, ahead of R-Store and Kwik Trip.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
80
Tracked stores
126
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Exxon and R-Store sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Exxon logo Exxon ▲1 +17.7%
2 R R-Store ▲1 +6.3%
3 K Kwik Trip logo Kwik Trip - +6.2%
4 O O'Reilly Auto Parts logo O'Reilly Auto Parts - -3.1%
5 S Shell logo Shell - -12.0%
6 T The Store ▼2 -100.0%
  • Gas Stations & Convenience Stores
  • Auto Repair Service
  • Auto Parts Store
  • Car Dealer
  • Car Wash
  • Vehicle Service
  • RV Dealer
  • Other categories

Store footprint

Store map

126 tracked store locations in Wausau, WI, colored by category.

  • Gas Stations & Convenience Stores (56)
  • Auto Repair Service (23)
  • Auto Parts Store (17)
  • Car Dealer (12)
  • Car Wash (9)
  • Vehicle Service (3)
  • RV Dealer (2)
  • Other categories

Top tracked chains by store count

More trends

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