Growth
Merrell against its category
The biggest tracked US shoe stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merrell's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Foot Locker
|
-3.8% |
| 2 |
D
DSW Designer Shoe Warehouse
|
-3.1% |
| 3 |
B
Boot Barn
|
+17.3% |
| 4 |
J
JD Sports
|
+12.9% |
| 5 |
J
Journeys
|
+0.6% |
| 6 |
F
Famous Footwear
|
-10.6% |
| 7 |
S
Shoe Carnival
|
-9.7% |
| 8 |
H
Hibbett Sports
|
+5.2% |
| 9 |
C
Champs Sports
|
-0.0% |
| 10 |
D
DTLR
|
+3.8% |
| 52 |
M
Merrell
|
+5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Merrell locations across 10 US states.
Customer overlap
Who shops at Merrell
Tracked chains Merrell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New London Commissary
100
T
The Market at Park City
75
The Market at Park City
75
S
Stauffers of Kissel Hill
69
Stauffers of Kissel Hill
69
F
Fort Meade Commissary
50
Fort Meade Commissary
50
K
Kamas Foodtown
49
Kamas Foodtown
49
P
Port Hueneme Commissary
46
G
Giant Floor
45
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