Growth
Merrell against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merrell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 14 |
M
Merrell
|
+0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Merrell locations across 25 US states.
Tracked stores by state
- California 4
- Michigan 4
- Pennsylvania 4
- Florida 2
- Maryland 2
- Missouri 2
- New York 2
- South Carolina 2
- Tennessee 2
- Virginia 2
- Alabama 1
- Arizona 1
- Colorado 1
- Connecticut 1
- Delaware 1
- Georgia 1
- Illinois 1
- Massachusetts 1
- Minnesota 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Ohio 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at Merrell
Tracked chains Merrell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New London Commissary
100
A
Annapolis NAS Commissary
79
L
Ledyard Village Market
66
K
Kamas Foodtown
65
Kamas Foodtown
65
S
Stauffers of Kissel Hill
64
Stauffers of Kissel Hill
64
More trends