Growth
The Outpost against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Outpost's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 17 | T The Outpost | +9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked The Outpost locations across 20 US states.
Tracked stores by state
- California 3
- Oregon 3
- Iowa 2
- Indiana 2
- Michigan 2
- Minnesota 2
- New York 2
- Wisconsin 2
- Arizona 1
- Illinois 1
- North Carolina 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
- Tennessee 1
- Utah 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at The Outpost
Tracked chains The Outpost customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Soelberg's Market
100
W
Warm Springs Market
69
P
Plateau Travel Plaza
63
H
Handy Corner
59
S
Shop Smart
51
W
Wickiup Junction
41
M
Midstate Electric Cooperative
35
Midstate Electric Cooperative
35
D
DMJ Automotive
33
R
Ross Automotive
33
D
Dahlia & Sage Community Market
32
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