Trends · data through September 2026

Outdoor Apparel & Gear in Michigan

Iceflower tracks 30 stores from 11 outdoor apparel & gear chains in Michigan. Columbia Sportswear Company grew fastest over the last year, ahead of Merrell and Eddie Bauer.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked outdoor apparel & gear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Columbia Sportswear Company and Merrell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Columbia Sportswear Company logo Columbia Sportswear Company ▲1 +10.5%
2 M Merrell logo Merrell - -7.9%
3 E Eddie Bauer logo Eddie Bauer ▼1 -39.8%
  • Columbia Sportswear Company
  • Earth's Edge
  • The North Face
  • Eddie Bauer
  • The Outpost
  • Merrell
  • Columbia
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in Michigan. The 7 largest tracked chains are highlighted.

  • Columbia Sportswear Company (4)
  • Earth's Edge (1)
  • The North Face (2)
  • Eddie Bauer (11)
  • The Outpost (2)
  • Merrell (4)
  • Columbia (1)
  • Other tracked chains

Top tracked chains by store count

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