Growth
L.L.Bean against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks L.L.Bean's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.6% |
| 2 |
A
Academy Sports + Outdoors
|
+2.9% |
| 3 |
N
Nike
|
-3.8% |
| 4 |
B
Bass Pro Shops
|
+14.0% |
| 5 |
S
Scheels
|
+1.6% |
| 6 |
S
Sportsman's Warehouse
|
-0.5% |
| 7 |
D
Dunham's Sports
|
-5.1% |
| 8 |
C
Cabela's
|
-15.1% |
| 9 |
R
Rally House
|
+19.2% |
| 10 |
P
PGA TOUR Superstore
|
+8.0% |
| 18 |
L
L.L.Bean
|
+3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked L.L.Bean locations across 11 US states.
Tracked stores by state
- New York 6
- Maine 5
- Ohio 4
- Pennsylvania 4
- Virginia 3
- New Jersey 2
- Connecticut 1
- Indiana 1
- Maryland 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at L.L.Bean
Tracked chains L.L.Bean customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bow Street Market
54
R
Royal River Natural Foods
25
H
Honest Weight Food Co-OP
20
More trends