Growth
Eastern Mountain Sports against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eastern Mountain Sports's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 29 |
E
Eastern Mountain Sports
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Eastern Mountain Sports locations across 8 US states.
Tracked stores by state
- New Hampshire 4
- New York 4
- Massachusetts 3
- New Jersey 3
- Connecticut 2
- Maine 2
- Vermont 2
- Pennsylvania 1
Customer overlap
Who shops at Eastern Mountain Sports
Tracked chains Eastern Mountain Sports customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lebanon Co Op Cafe
100
H
Healthy Living
91
H
High Peaks Cyclery
53
S
Shelburne Supermarket
41
Shelburne Supermarket
41
M
Mirror Lake Inn
37
N
Nori's
36
T
The Mountaineer
33
G
Gardener's Supply Company
33
Gardener's Supply Company
33
R
RiverTrail Beerworks
26
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