Growth
Surf Style against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Surf Style's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.6% |
| 2 |
A
Academy Sports + Outdoors
|
+2.9% |
| 3 |
N
Nike
|
-3.8% |
| 4 |
B
Bass Pro Shops
|
+14.0% |
| 5 |
S
Scheels
|
+1.6% |
| 6 |
S
Sportsman's Warehouse
|
-0.5% |
| 7 |
D
Dunham's Sports
|
-5.1% |
| 8 |
C
Cabela's
|
-15.1% |
| 9 |
R
Rally House
|
+19.2% |
| 10 |
P
PGA TOUR Superstore
|
+8.0% |
| 24 |
S
Surf Style
|
-2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Surf Style locations across 3 US states.
Tracked stores by state
- Florida 41
- Alabama 6
- Mississippi 1
Customer overlap
Who shops at Surf Style
Tracked chains Surf Style customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Hangout
89
The Hangout
89
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