Growth
Ron Jon Surf Shop against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ron Jon Surf Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Ron Jon Surf Shop locations across 7 US states.
Tracked stores by state
- Florida 12
- New Jersey 2
- South Carolina 2
- Alabama 1
- Maryland 1
- Nevada 1
- New York 1
Customer overlap
Who shops at Ron Jon Surf Shop
Tracked chains Ron Jon Surf Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
100
Walt Disney World
100
L
Long Doggers
93
Long Doggers
93
P
Patrick AFB Commissary
66
Patrick AFB Commissary
66
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