Growth
Half-Moon Outfitters against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Half-Moon Outfitters's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 19 | H Half-Moon Outfitters | +14.4% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Half-Moon Outfitters locations across 8 US states.
Tracked stores by state
- South Carolina 6
- Georgia 3
- North Carolina 2
- Florida 1
- Kentucky 1
- Michigan 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Half-Moon Outfitters
Tracked chains Half-Moon Outfitters customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Abide A While Garden Boutique
100
H
Hyams Garden & Accent Store
82
I
II Brunettes
72
A
Aji Asian Bistro
69
G
GDC Home
66
GDC Home
66
H
Home Team BBQ
65
T
The Coastal Cupboard
65
T
The Tavern at Your Nexton Harris Teeter
65
The Tavern at Your Nexton Harris Teeter
65
H
Haddrell's Point Tackle
62
G
Grady Ervin & Co
60
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