Trends · data through September 2026

Outdoor Apparel & Gear in the United Kingdom

Iceflower tracks 615 stores from 17 outdoor apparel & gear chains in the United Kingdom. SaltrockSoul grew fastest over the last year, ahead of Mountain Warehouse and Ellis Brigham Mountain Sports.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
615
Consumer panel
130M+

Growth ranking

Fastest-growing tracked outdoor apparel & gear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SaltrockSoul and Mountain Warehouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S SaltrockSoul logo SaltrockSoul ▲1 +13.5%
2 M Mountain Warehouse logo Mountain Warehouse - +11.9%
3 E Ellis Brigham Mountain Sports logo Ellis Brigham Mountain Sports ▲2 +9.7%
4 T The Outpost - +8.0%
5 S Saltrock logo Saltrock - +2.8%
6 W Weird Fish logo Weird Fish - -1.7%
7 T The North Face logo The North Face - -5.4%
8 T Trespass logo Trespass - -6.2%
9 C Cotswold Outdoor logo Cotswold Outdoor - -10.5%
10 T TOG 24 logo TOG 24 - -20.0%
11 M Millets logo Millets ▼1 -33.4%
12 B Blacks logo Blacks ▼2 -37.8%
  • Mountain Warehouse
  • Trespass
  • The North Face
  • Cotswold Outdoor
  • Barbour
  • TOG 24
  • Saltrock
  • Other tracked chains

Store footprint

Store map

615 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Mountain Warehouse (229)
  • Trespass (167)
  • The North Face (30)
  • Cotswold Outdoor (40)
  • Barbour (11)
  • TOG 24 (12)
  • Saltrock (32)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →