Growth
Rip Curl against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rip Curl's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 20 |
R
Rip Curl
|
+10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Rip Curl locations across 5 US states.
Tracked stores by state
- California 10
- Hawaii 7
- Florida 2
- Missouri 1
- Texas 1
Customer overlap
Who shops at Rip Curl
Tracked chains Rip Curl customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks Commissary
100
S
Surf N Sea
84
Surf N Sea
84
S
Schofield Barracks
83
S
Schofield Barracks Main Exchange
72
H
Hawaiian Island Creations
71
Hawaiian Island Creations
71
P
Pearl Harbor
67
T
T&C Surf Designs
62
T&C Surf Designs
62
More trends