Growth
Patagonia against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Patagonia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Columbia Sportswear Company
|
-4.1% |
| 2 |
T
The North Face
|
+13.0% |
| 3 |
L
L.L.Bean
|
+10.6% |
| 4 |
S
Surf Style
|
+7.6% |
| 5 |
E
Eddie Bauer
|
-27.7% |
| 6 |
R
Ron Jon Surf Shop
|
+2.4% |
| 7 | C Columbia | +2.4% |
| 8 |
C
Columbia Sportswear
|
+3.3% |
| 9 |
S
Sun & Ski Sports
|
-5.1% |
| 10 |
R
REI
|
+1.3% |
| 11 |
P
Patagonia
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked Patagonia locations across 20 US states and DC.
Tracked stores by state
- California 10
- Colorado 6
- Hawaii 2
- Massachusetts 2
- New York 2
- Oregon 2
- Texas 2
- Utah 2
- District of Columbia 1
- Georgia 1
- Illinois 1
- Maryland 1
- Maine 1
- Minnesota 1
- Montana 1
- Nevada 1
- Pennsylvania 1
- Rhode Island 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Patagonia
Tracked chains Patagonia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport Ave Market
100
Newport Ave Market
100
B
Bow Street Market
67
N
New Leaf Community Markets
61
New Leaf Community Markets
61
D
Draeger's Market
55
Draeger's Market
55
P
Palisades Tahoe
54
R
Rosemont Market
54
M
McGuckin Hardware
46
McGuckin Hardware
46
C
Cardiff Seaside Market
32
Cardiff Seaside Market
32
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