Growth
Broken Yolk Cafe against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Broken Yolk Cafe's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Broken Yolk Cafe locations across 5 US states.
Tracked stores by state
- California 15
- Arizona 2
- Idaho 1
- Nevada 1
- Texas 1
Customer overlap
Who shops at Broken Yolk Cafe
Tracked chains Broken Yolk Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
Yuma Main Hotel
77
M
MCAS Yuma Commissary
71
MCAS Yuma Commissary
71
M
MCAS Miramar Commissary
63
MCAS Miramar Commissary
63
S
Sand
59
S
Skyline Church
55
M
MWR Ticket and Travel
54
S
San Diego NB Commissary
48
More trends