Growth
Broken Yolk Cafe against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Broken Yolk Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 39 |
B
Broken Yolk Cafe
|
-67.7% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Broken Yolk Cafe locations across 7 US states.
Tracked stores by state
- California 22
- Arizona 4
- Nevada 2
- Texas 2
- Connecticut 1
- Florida 1
- Idaho 1
Customer overlap
Who shops at Broken Yolk Cafe
Tracked chains Broken Yolk Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Yuma Commissary
75
MCAS Yuma Commissary
75
M
MCAS Miramar Commissary
70
MCAS Miramar Commissary
70
S
Skyline Church
63
S
Sand
63
M
MWR Ticket and Travel
59
P
Petco Park
47
Petco Park
47
S
San Diego NB Commissary
45
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