Trends · data through July 2026

Breakfast Restaurants in Orlando-Kissimmee-Sanford, FL

Iceflower tracks 75 stores from 10 breakfast restaurants chains in Orlando-Kissimmee-Sanford, FL. Sally's Diner grew fastest over the last year, ahead of Waffle House and First Watch.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
75
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sally's Diner and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sally's Diner - +10.6%
2 W Waffle House logo Waffle House - +3.3%
3 F First Watch logo First Watch - -0.4%
4 I IHOP logo IHOP - -5.2%
5 K Keke's Breakfast Cafe logo Keke's Breakfast Cafe - -29.8%
  • First Watch
  • IHOP
  • Waffle House
  • STK Orlando
  • Keke's Breakfast Cafe
  • Vanessa's Coffee Shop
  • Sally's Diner
  • Other tracked chains

Store footprint

Store map

75 tracked store locations in Orlando-Kissimmee-Sanford, FL. The 7 largest tracked chains are highlighted.

  • First Watch (25)
  • IHOP (9)
  • Waffle House (23)
  • STK Orlando (1)
  • Keke's Breakfast Cafe (9)
  • Vanessa's Coffee Shop (2)
  • Sally's Diner (3)
  • Other tracked chains

Top tracked chains by store count

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