Trends · data through July 2026

Breakfast Restaurants in Wisconsin

Iceflower tracks 38 stores from 19 breakfast restaurants chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. IHOP and First Watch sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I IHOP logo IHOP - -3.7%
2 F First Watch logo First Watch - -7.0%
  • IHOP
  • First Watch
  • Meli Cafe Pancake House and Restaurant
  • The Original Pancake House
  • The Maple Table
  • Zisters
  • Brunch
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • IHOP (14)
  • First Watch (5)
  • Meli Cafe Pancake House and Restaurant (1)
  • The Original Pancake House (2)
  • The Maple Table (1)
  • Zisters (1)
  • Brunch (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 I IHOP logo IHOP 14
  • 2 F First Watch logo First Watch 5
  • 3 T The Original Pancake House logo The Original Pancake House 2
  • 4 B Brunch 2
  • 5 P Press 1
  • 6 T The Breakfast Club and Pub 1
  • 7 U Uptown Restaurant 1
  • 8 P Pancake Cafe logo Pancake Cafe 1
  • 9 M Morning Crumbs 1
  • 10 C Cudahy's Pancake House 1
  • 11 E Eggxcellent Cafe 1
  • 12 C Chloe’s Cafe 1
  • 13 M Marigold Kitchen 1
  • 14 M Mr Pancake 1
  • 15 G Golden Nest Pancakes & Cafe 1
  • 16 K K Town Cafe 1
  • 17 Z Zisters 1
  • 18 T The Maple Table 1
  • 19 M Meli Cafe Pancake House and Restaurant 1

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