Trends · data through July 2026

Breakfast Restaurants in Maryland

Iceflower tracks 103 stores from 20 breakfast restaurants chains in Maryland. First Watch grew fastest over the last year, ahead of Waffle House and IHOP.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
103
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch - +18.4%
2 W Waffle House logo Waffle House - -6.0%
3 I IHOP logo IHOP - -8.3%
  • IHOP
  • First Watch
  • Eggspectation
  • Waffle House
  • Easy Like Sunday
  • The Breakfast Shoppe
  • The Market at the Chesapeake Bay Beach Club
  • Other tracked chains

Store footprint

Store map

103 tracked store locations in Maryland. The 7 largest tracked chains are highlighted.

  • IHOP (53)
  • First Watch (16)
  • Eggspectation (5)
  • Waffle House (13)
  • Easy Like Sunday (1)
  • The Breakfast Shoppe (1)
  • The Market at the Chesapeake Bay Beach Club (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 I IHOP logo IHOP 53
  • 2 F First Watch logo First Watch 16
  • 3 W Waffle House logo Waffle House 13
  • 4 E Eggspectation logo Eggspectation 5
  • 5 G Grill 1
  • 6 S Sharky's Grill 1
  • 7 C Connie's Chicken & Waffles 1
  • 8 N North Point Cafe 1
  • 9 I Irina's Crepes Cafe 1
  • 10 S Sunnyside Cafe 1
  • 11 H Hair Of The Dog 1
  • 12 C Cedarville Carry Out 1
  • 13 L Lantz Restaurant 1
  • 14 T The Original Pancake House logo The Original Pancake House 1
  • 15 Y Young's Carry Out 1
  • 16 E Evelyn's 1
  • 17 C Cafe EZ Ellicott City 1
  • 18 T The Market at the Chesapeake Bay Beach Club 1
  • 19 T The Breakfast Shoppe 1
  • 20 E Easy Like Sunday 1

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