Growth
Vicious Biscuit against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vicious Biscuit's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.7% |
| 2 |
W
Waffle House
|
-0.8% |
| 3 |
F
First Watch
|
+0.8% |
| 4 |
T
The Original Pancake House
|
+6.0% |
| 5 |
B
Biscuitville
|
-2.6% |
| 6 |
S
Snooze, an A.M. Eatery
|
-6.3% |
| 7 |
T
The Toasted Yolk Cafe
|
+14.2% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-26.0% |
| 19 |
V
Vicious Biscuit
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Vicious Biscuit locations across 6 US states.
Tracked stores by state
- North Carolina 3
- South Carolina 3
- Florida 1
- Louisiana 1
- Mississippi 1
- Ohio 1
Customer overlap
Who shops at Vicious Biscuit
Tracked chains Vicious Biscuit customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Tavern at Your Nexton Harris Teeter
100
The Tavern at Your Nexton Harris Teeter
100
A
Alexander's Heritage Market
41
C
Charleston NWS Commissary
30
P
Page's Okra Grill
30
Page's Okra Grill
30
C
Circles Edge
27
G
Gerald's Tires & Brakes
23
R
Refuel Student Ministries
21
B
Bottles Off Bay
21
H
Hendrick Toyota North Charleston
21
More trends