Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Snooze, an A.M. Eatery sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
F
First Watch
|
- | +4.2% |
| 2 |
S
Snooze, an A.M. Eatery
|
- | -2.0% |
| 3 |
I
IHOP
|
- | -7.4% |
| 4 |
W
Waffle House
|
- | -9.3% |
| 5 |
H
Hash Kitchen
|
- | -18.5% |
- IHOP
- First Watch
- Over Easy
- Hash Kitchen
- Waffle House
- Snooze, an A.M. Eatery
- Brunch Snob
- Other tracked chains
Store footprint
Store map
115 tracked store locations in Phoenix-Mesa-Chandler, AZ. The 7 largest tracked chains are highlighted.
- IHOP (29)
- First Watch (29)
- Over Easy (11)
- Hash Kitchen (5)
- Waffle House (9)
- Snooze, an A.M. Eatery (6)
- Brunch Snob (2)
- Other tracked chains
Top tracked chains by store count
-
1
I
IHOP 29
-
2
F
First Watch 29
- 3 O Over Easy 11
-
4
W
Waffle House 9
-
5
S
Snooze, an A.M. Eatery 6
-
6
H
Hash Kitchen 5
- 7 T The Bread and Honey House 2
- 8 5 5 & Diner 2
- 9 E Egg N' Joe 2
- 10 H Henhouse Cafe 2
- 11 B Brunch Snob 2
- 12 T The Crowned Egg 1
- 13 T Two Brothers Kitchen 1
- 14 B Biscuits Foothills 1
- 15 B BlackBerry Cafe 1
- 16 W Wildberries 1
-
17
S
Snooze 1
- 18 O OEB Breakfast Co. 1
- 19 L Little Snitch 1
- 20 M Mickey D's Cafe 1
- 21 H Hoosier Cafe 1
-
22
B
Broken Yolk Cafe 1
- 23 T The Eleanor 1
- 24 U U.S. Egg Phoenix Breakfast & Lunch Restaurant 1
- 25 B Butterfield's 1
- 26 B Breakfast Bitch 1
- 27 B Breakfast Club 1
More trends